Become an influential figure in your industry
Providing expert advice on the industry you operate in helps clients truly understand that you are knowledgeable in your field. This is a good reason to start a blog for your business. Despite the clear benefits of blogging, ONS statistics show that only 42% of businesses currently blog. The sector that blogs the least is transport and storage: only 21.7% of companies in this sector blog. Retail saw the lowest growth in corporate blogs at just 1.6% since 2013. In fact, the number of blogs for your business has only increased by 12.9% since 2013, despite the countless benefits they can bring, including increased SEO efforts. , increase traffic to your website and of course establish yourself as an authoritative figure in the industry in which your company operates.
You can get in touch with current and future customers
According to our research, 77% of Twitter users have a more positive attitude towards a company after replying to their tweet. Using social media to “solicit or respond to comments, reviews, or questions from customers” was the primary reason hospitality or restaurant businesses used social media. Overall, this was the second most common reason companies created a social media page in 2017. Accommodation and food services were also the industries that most frequently used Twitter and Facebook to “encourage customers to develop or innovate goods or services.” . By building this relationship with your customers and involving them in different areas of your business, you can build authentic relationships with them, thereby increasing customer loyalty.