The Fall of Twitter
Twitter has played an important role in social media marketing but still lags behind Instagram and Facebook. These social media channels offer more features than Twitter. And the growth rate of Facebook, Instagram and LinkedIn followers in 2017 on Twitter involves long lags.

social messaging apps
social messaging apps are nothing but a social media feed. For example, WhatsApp gained one billion users in 2016.The popularity of these apps will have a direct impact on how companies market themselves on social media platforms. In 2018, social messaging apps are expected to play an important role in social media marketing. Messaging apps will play an important role in customer service.

chatbots
Chatbots have been around for a long time, but the technology has improved impressively in recent years. Chatbots are automated tools specifically designed to intelligently simulate human conversations. No human is required for a chatbot to work effectively. In 2018, chatbots are expected to not only provide 24/7 customer support but also become increasingly efficient.

end The year 2018 is already here and to maximize social media returns, companies need to rethink their approach to social media marketing. Social media changes in the blink of an eye. To keep your business ahead of the curve, it is important to stay informed about the top social media trends of 2018 to stay updated in the market and generate more leads from social media platforms that trending lately.